M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Why Prima

Study in English, live in Greece!


This Master’s program is designed for those seeking to explore the opportunities and challenges of marketing across countries and cultures, develop the skills, knowledge and understanding required by business managers internationally and pursue a successful career in this exciting field. It focuses on areas including Marketing Communications, Consumer Behavior, Marketing Research, Services Marketing, Digital Marketing & Social Media, Sales Management, Entrepreneurship & Innovation, Brand Management and Marketing Strategy from a global perspective. If you want to learn more about the current issues, controversies and opportunities arising in the field of International Marketing, then this is the most appropriate program for you!


Prima's Competitive Features


1    A program designed to respond to the challenges of today’s highly competitive global business setting;
2    Leading academics that masterfully combine cutting-edge research with teaching excellence;
3    Top practitioners as guest speakers that share with students their expertise and “hands-on” knowledge;
4    Small class size provides students the opportunity to interact with the marketing professionals and
      participate in group discussions;
5    A multicultural environment with students of different nationalities and visiting faculty from numerous universities;
6    Company visits and cooperation with national and international firms;
7    Attending students may participate in the Erasmus Students Exchange Program and the Erasmus Internship Program abroad;

All course modules are taught in English.