M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Sergios Dimitriadis

Sergios Dimitriadis
Full CV

Contact Information


80, Patision Str., 2nd floor

Tel: +30 210  8203712

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Associate Professor in the Department of Marketing and Communication



B.A. in Management, Athens University of Economics and Business, Athens, Greece
Diplome d' Etudes Approfondies ) in Management (MBA, I.A.E. of Aix-en-Provence, University of Aix-Marseille III, France
Doctorate (PhD) in Marketing (with distinction), Institut d'Administration des Entreprises of Aix-en-Provence, University of Aix-Marseille III, France

Research Interests

Digital Marketing

Industrial marketing
Relationship marketing

Current Projects
PORFIRE - Tempus program. Partners: Grenoble Ecole de Management (France), AUEB, Ecole de Gestion de l’Université de Liège (HEC), Belgium, Badji Mokhtar Annaba University, Algeria, Sousse  University, Tunisia, Turin Politecnico, Italy, University Constantine 1, Algeria, University Mohammed V Souissi, Morocco, Ecole nationale Polytechnique of Oran, Algeria, University Ibn Tofail, Morocco, University Gafsa, Tunisia, ESCA, Ecole  de Management, Chamber of commerce, Algeria, Chamber of commerce, Tunisia. Objective: develop structures and actions to promote and support entrepreneurship, innovation and action research in a university – industry collaboration context.

Selected Publications

Dimitriadis S. and Koritos C. (2014). Core Service vs. Relational Benefits: What Matters Most? The Service Industries Journal, Vol.34 (13), pp. 1092-1112.

Tsimonis G and Dimitriadis S. (2014). Brand strategies in social media, Marketing Intelligence and Planning, , Vol. 32 (3), pp. 328 - 344.

Dimitriadis S. and Kyrezis N. (2011). The effect of trust, channel technology and transaction type on the adoption of self-service bank channels, The Service Industries Journal, Vol.31, No 8, pp. 1293-1310.

Dimitriadis S.(2011). Customers’ relationship expectations and costs as segmentation variables: preliminary evidence from banking, Journal of Services Marketing, Vol.25, No4, pp.294-308.

Stevens E. and Dimitriadis S. (2011). Learning Strategies, behaviours and outputs during the Service Innovation Processes, International Journal of Innovation and Learning, Vol.10, No 3, pp. 285-309.