M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Paraskevas C. Argouslidis

Paris Argouslidis
Full CV

Contact Information


12 Derigni Str., 2nd floor
Tel: +30 210 8203415

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Associate Professor in the Department of Marketing and Communication


Bachelor in Business Administration Studies, University of Piraeus.
M.Sc. in Marketing, University of Stirling, Department of Marketing, Scotland, UK.

Ph.D. in Marketing, University of Stirling, Department of Marketing, Scotland, UK


Research Interests

Product Elimination Decision-Making.

Assortment Reduction in Retailing.

Export pricing. 

Current Projects

Temporal aspects of product elimination decision-making.
Determinants of the magnitude of product delisting in supermarket stores.
Product delisting in retailing: the impact on consumer satisfaction and on store patronage intentions. 

Selected Publications

Argouslidis, P.C., Baltas, G. and Mavrommatis, A. (2014), “Outcomes of decision speed: an empirical study in product elimination decision-making processes”, European Journal of Marketing, Vol. 48(5-6), forthcoming. 

Baltas, G., Argouslidis, P.C. and Skarmeas, D. (2010), “The role of customer factors in multiple store patronage: a cost-benefit approach”, Journal of Retailing, Vol. 86(1), pp. 37-50.

Argouslidis, P.C. and Indounas, K. (2010), “Exploring the role of relationship pricing in industrial export settings: empirical evidence from the UK”, Industrial Marketing Management, Vol. 39(3), pp. 460-72.

Argouslidis, P.C. and Baltas, G. (2007), “Structure in product line management: the role of formalization in service elimination decisions”, Journal of the Academy of Marketing Science, Vol. 35(4), pp. 475-91.

Argouslidis, P.C. (2004), “An empirical investigation into the alternative strategies to implement the elimination of financial services”, Journal of World Business, Vol. 39(4), pp. 393-413.