12 Derigni Str., 2nd floor
Tel: +30 210 8203415
Associate Professor in the Department of Marketing and Communication
Bachelor in Business Administration Studies, University of Piraeus.
M.Sc. in Marketing, University of Stirling, Department of Marketing, Scotland, UK.
Ph.D. in Marketing, University of Stirling, Department of Marketing, Scotland, UK
Product Elimination Decision-Making.
Assortment Reduction in Retailing.
Temporal aspects of product elimination decision-making.
Argouslidis, P.C., Baltas, G. and Mavrommatis, A. (2014), “Outcomes of decision speed: an empirical study in product elimination decision-making processes”, European Journal of Marketing, Vol. 48(5-6), forthcoming.
Baltas, G., Argouslidis, P.C. and Skarmeas, D. (2010), “The role of customer factors in multiple store patronage: a cost-benefit approach”, Journal of Retailing, Vol. 86(1), pp. 37-50.
Argouslidis, P.C. and Indounas, K. (2010), “Exploring the role of relationship pricing in industrial export settings: empirical evidence from the UK”, Industrial Marketing Management, Vol. 39(3), pp. 460-72.
Argouslidis, P.C. and Baltas, G. (2007), “Structure in product line management: the role of formalization in service elimination decisions”, Journal of the Academy of Marketing Science, Vol. 35(4), pp. 475-91.
Argouslidis, P.C. (2004), “An empirical investigation into the alternative strategies to implement the elimination of financial services”, Journal of World Business, Vol. 39(4), pp. 393-413.