M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Nikolaos Korfiatis

Nikolaos Korfiatis
Personal page: www.korfiatis.info

Contact Information
Address: Thomas Paine Study Centre, 0.15, Norwich Research Park, NR47TJ, Norwich, UK
•    Tel: +44 (0) 1603 74551187
•    E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Associate Professor in Business Analytics, Norwich Business School, University of East Anglia, Affiliated faculty, ESRC Centre for Competition Policy (CCP).


BSc. Department of Management Science and Technology, Athens University of Economics and Business
MEng in Computer Engineering with Specialization in Information Retrieval (Interactive Systems Engineering). Royal Institute of Technology (KTH), Stockholm, Sweden
PhD in Information Management, Copenhagen Business School, Denmark.

Research fellowships at the Universities of Uppsala, Copenhagen (Department of Economics), Alcala(Madrid) and Frankfurt (Goethe).

Research Interests
Predictive analytics
Experimental research methods
Search Engine Marketing
Electronic word of mouth
Online communities and crowdsourcing

Current Projects (ongoing)

  • Profiles of serial “returners”: Understanding intentional product returns and its implications.
  • Advertising elasticities and order cancelation: How product returns influence advertising planning.
  • Econometric techniques for the detection of review fraud.
  • Proximity marketing applications for retailers.   
  • Information overload and online reviews.

Selected Publications

Huang, G. H., & Korfiatis, N. (2015). Trying before buying: The moderating role of online reviews in trial attitude formation toward mobile applications. International Journal of Electronic Commerce, 19(4), 77-111.

Korfiatis, N., Zicari, R., & Lytras, M. D. (2015). Gender effects and cooperation styles in the Facebook community: A quasi-experimental assessment. Computers in Human Behavior, 48, 44-50.

Wu, P. F., & Korfiatis, N. (2013). You Scratch Someone’s Back and We’ll Scratch Yours: Collective Reciprocity in Social Q&A Communities. Journal of the American Society for Information Science and Technology (JASIST), 64(10), 2069-2077.

Korfiatis, N., & Poulos, M. (2013). Using online consumer reviews as a source for demographic recommendations: A case study using online travel reviews. Expert Systems with Applications, 40(14), 5507-5515.

Korfiatis, N., Barriocanal-Garcia, E, Sanchez, S. (2012). Evaluating content quality and helpfulness of online product reviews: The interplay of review helpfulness vs. review content. Electronic Commerce Research and Applications, 11(3), 205-217.