M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Kostis Indounas

Kostis Indounas
Full CV

Contact Information


2 Troias Str., 5th floor (507)
Tel: +30 210 8203487


E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Associate Professor in the Department of Marketing and Communication


Bachelor in Operational Research and Marketing, Athens University of Economics and Business
MSc in Marketing, University of Stirling 
PhD in Marketing, Athens University of Economics and Business


Research Interests


B2B Marketing
Marketing of Social Businesses & Non Profit Organizations 
Marketing Management
Services Marketing
Tourism Marketing
Cultural Heritage Marketing
New Product & Service Development


Current Projects

The Antecedents of Strategic Pricing in Industrial Service Industries
The Application of Yield Management in International Airlines
New Service Development in International Health Services Providers

Selected Publications

Indounas, K. and Avlonitis, G. (2011), “New Industrial Service Pricing Strategies and Their Antecedents: Empirical Evidence from Two Industrial Sectors”, Journal of Business and Industrial Marketing, Vol. 26, No. 1, pp. 26-33

Argouslidis, P. and Indounas, K. (2010), “Exploring the Role of Relationship Pricing in Industrial Export Settings: Empirical Evidence from the UK”, Industrial Marketing Management, Vol. 39, No. 3, pp. 460-472

Indounas, K. and Avlonitis, G. (2009), “Pricing Objectives and Their Antecedents in the Services Sector”, Journal of Service Management, Vol. 20, No. 3, pp. 342-374

Avlonitis, G. and Indounas, K. (2007), “An Empirical Examination of the Pricing Policies and Their Antecedents in the Services Sector”, European Journal of Marketing, Vol. 41, No. 7/8, pp. 740-764

Indounas, K. (2006), “Making Effective Pricing Decisions”, Business Horizons, Vol. 49, No. 5, pp. 415-424.