Patission 80 Str., 5th floor
Tel: +30 210 8203717
Associate Professor in the Department of Marketing and Communication
BSc (Hons) in Psychology, University of Crete
MPhil in Education, University of Cambridge, UK
PhD in Psychology, University College London, UK
Consumer Psychology: Consumer decision-making processes, attitude-behaviour models, behavioural effects of attitude strength, effects of processing motivation on attitude change, consideration sets.
Advertising: Brand-schema incongruent marketing communications, affective processes in attitude change, persuasion consequences of consumer involvement.
Social Psychology: Attitude theory, counterfactual thinking.
Halkias, G., & Kokkinaki, F. (in press). The degree of ad–brand incongruity and the distinction between schema-driven and stimulus-driven attitudes. Journal of Advertising.
Christopoulos, Y., Kokkinaki, F., Harvey, N., & Sevdalis, N. (2011). Paying for no reason? (Mis-) perceptions of product attributes in separate versus joint product evaluation. Journal of Economic Psychology, 32, 857-864. doi: 10.1016/j.joep.2011.05.003.
Petrides, K. V., Pita, E., & Kokkinaki, F. (2007). The location of trait emotional intelligence in personality factor space. British Journal of Psychology, 98, 273-289. doi:10.1348/000712606X120618
Sevdalis, N., & Kokkinaki, F. (2006). The differential effect of realistic and unrealistic counterfactual thinking on regret. Acta Psychologica, 122, 111-128. doi: 10.1016/j.actpsy.2005.10.005
Ambler, T., Kokkinaki, F., & Puntoni, S. (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20, 475-498. doi: 10.1362/026725704323080506.