M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Kalipso Karantinou

Kalipso Karantinou
Full CV


Contact Information

 

Office:
12 Derigni Str., 7th floor
Tel: +30 210 8203471

 

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Lecturer in Marketing



Education


B.Sc. (Hons) in Communications and Mass Media, National and Kapodistrian University of Athens
M.Sc. in Marketing , UMIST, Manchester School of Management
Postgraduate Diploma in Academic Practice, University of Manchester, Department of Teaching and Learning
Ph.D. in Marketing, UMIST, Manchester School of Management

 


Research Interests


Relationship management in professional business services

Cost-benefit analysis of customer relationship management

The impact of servicescapes on employees and customers

The management of the global front end of new product development

A cross-cultural exploration of the impact of austerity in a practice-based theory and normalization theory context


Current Projects
 

Karantinou, K. [with O’Loughlin, Deirdre (University of Limerick, Ireland), Szmigin, Isabelle (University of Birmingham, UK), McEachern, Morven (University of Salford, UK), Barbosa, Belem (University of Aveiro, Portugal), Fernandez Moya, Eugenia (Spain)]: A cross-cultural exploration of the impact of austerity in a practice-based theory and normalization theory context.

Karantinou, K. [with Sakellariou, Evi (ACG) and Goffin, Keith (Cranfield University)]: Customer insights: how managers use market research data to generate product ideas in the global front end context of new product development.


Karantinou, K. [with Gounaris, Spiros (University of Strathclyde) and Koritos Christos (ALBA)]: Servicescapes revisited: identifying the sources of conflict in servicescapes research.


Karantinou, K. [with Margaret Hogg (University of Lancaster)]: Cost-benefit analysis of customer relationship management. 


Selected Publications
 

Sakellariou E., Karantinou K. and Poulis, K. (2014), “Managing the global front end of new product development”, The Journal of General Management, Vol. 39, No.2, pp.61-81.


Karantinou, K.M. (2014), ‘Customer Relationship Management’ and “Relationship Marketing’ entries in the Wiley Encyclopedia of Marketing, Third Edition, Nick Lee and Andrew Farrell (Editors).


Karantinou, K.M. and Hogg, M.K. (2009), “An empirical investigation of relationship development in professional business services”, Journal of Services Marketing, Vol. 23, No. 4, pp. 249-260.


Lewis, B.R., Karantinou, K.M. and Soureli, M. (2008), “Factors that affect consumers’ cross-buying intention: A model for financial services”, Journal of Financial Services Marketing, Vol. 13, No. 1, pp. 5-16.


Karantinou, K.M. and Hogg, M.K. (2007), “Developing and managing relational market-based assets in professional services: Client relationships in management consultancy”, Marketing Management Journal, Vol. 17, No. 2, Fall, pp. 16-39.