12 Derigni Str., 7th floor
Tel: +30 210 8203471
Lecturer in Marketing
B.Sc. (Hons) in Communications and Mass Media, National and Kapodistrian University of Athens
M.Sc. in Marketing , UMIST, Manchester School of Management
Postgraduate Diploma in Academic Practice, University of Manchester, Department of Teaching and Learning
Ph.D. in Marketing, UMIST, Manchester School of Management
Relationship management in professional business services
Cost-benefit analysis of customer relationship management
The impact of servicescapes on employees and customers
The management of the global front end of new product development
A cross-cultural exploration of the impact of austerity in a practice-based theory and normalization theory context
Karantinou, K. [with O’Loughlin, Deirdre (University of Limerick, Ireland), Szmigin, Isabelle (University of Birmingham, UK), McEachern, Morven (University of Salford, UK), Barbosa, Belem (University of Aveiro, Portugal), Fernandez Moya, Eugenia (Spain)]: A cross-cultural exploration of the impact of austerity in a practice-based theory and normalization theory context.
Karantinou, K. [with Sakellariou, Evi (ACG) and Goffin, Keith (Cranfield University)]: Customer insights: how managers use market research data to generate product ideas in the global front end context of new product development.
Karantinou, K. [with Gounaris, Spiros (University of Strathclyde) and Koritos Christos (ALBA)]: Servicescapes revisited: identifying the sources of conflict in servicescapes research.
Karantinou, K. [with Margaret Hogg (University of Lancaster)]: Cost-benefit analysis of customer relationship management.
Sakellariou E., Karantinou K. and Poulis, K. (2014), “Managing the global front end of new product development”, The Journal of General Management, Vol. 39, No.2, pp.61-81.
Karantinou, K.M. (2014), ‘Customer Relationship Management’ and “Relationship Marketing’ entries in the Wiley Encyclopedia of Marketing, Third Edition, Nick Lee and Andrew Farrell (Editors).
Karantinou, K.M. and Hogg, M.K. (2009), “An empirical investigation of relationship development in professional business services”, Journal of Services Marketing, Vol. 23, No. 4, pp. 249-260.
Lewis, B.R., Karantinou, K.M. and Soureli, M. (2008), “Factors that affect consumers’ cross-buying intention: A model for financial services”, Journal of Financial Services Marketing, Vol. 13, No. 1, pp. 5-16.
Karantinou, K.M. and Hogg, M.K. (2007), “Developing and managing relational market-based assets in professional services: Client relationships in management consultancy”, Marketing Management Journal, Vol. 17, No. 2, Fall, pp. 16-39.