M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Jafari Aliakbar

Jafari Aliakbar
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Contact Information


Tel: +44 (0)141 548 3768

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Associate Professor in the Department of Marketing, University of Strathclyde



BA, MA, MSc, PhD

Research Interests

Consumer Culture

Transformative consumer research
Experiential marketing

Current Projects

Dr. Jafari sits on the editorial board of Marketing Theory, editorial review board of Consumption, Markets & Culture, and senior editorial advisory board of Journal of Islamic Marketing and is associate editor of Iranian Journal of Management Studies. He has served Marketing Theory as guest co-editor of two special issues: "Enhancing the Status of Consumer Research in Non-Western Contexts" (2012) and "Islamic Encounters in Consumption and Marketing" (2013). He is currently co-editing (with Professor Özlem Sandikci of Istanbul Şehir University) a book volume entitled "Critical Perspectives on Islamic Marketing", as part of the Routledge Critical Marketing Book Series. He is also involved in a series of research projects in consumer research and market studies in collaboration with scholars from UK, India, Turkey, UAE and France.

Selected Publications

Jafari, A. and Maclaran, P. (forthcoming 2014) Escaping into the World of Make-up Routines in Iran. The Sociological Review.

Jafari, A., Ozhan Dedeoglu, A., Ustundagli, E., Regany, and F., Batat, W. (forthcoming 2014) Rethinking Religion in the Context of Ethnicity and Wellbeing. Marketing Theory.

Jafari, A. and Goulding, C. (2013) Globalization, Reflexivity and the Project of the Self: A Virtual Intercultural Learning Process. Consumption, Markets & Culture, 16 (1), 65-90.

Jafari, A., Dunnett, S., Hamilton, K., and Downey, H. (2013) Exploring Researcher Vulnerability: Contexts, Complications and Conceptualisation. Journal of Marketing Management, 29 (9/10), 1182-1200.

Jafari, A. and Suerdem, A. (2012) An Analysis of Material Consumption Culture in the Muslim World.  Marketing Theory, 12 (1), 59-77.