M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Ioannis Halikias

Halikias Ioannis
Full CV

Contact Information


76 Patission Str., Main Building, 1st floor
Tel: +30 210  8203271


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Professor in the Department of Marketing and Communication



B.Sc.in Economics, Athens University of Economics

M.Sc.in Statistics, London School of Economics

Ph.D. in Applied Econometrics, Warwick University

Research Interests

Quantitative Analysis and its use in Export Modelling and Export Performance of Greek Firms

Current Projects

National Trade Facilitation Strategy: Business Process Analysis of Cosmetics, Tubes, Virgin Olive Oil & Vegetables. In collaboration with Pan-Hellenic Exporters Association, Ministry of Finance and Ministry for Development, Competitiveness, Infrastructure, Transport & Networks.

Disincentives Of Greek Exporting Firms. In collaboration with Pan-Hellenic Exporters Association and Bank of Greece.

Selected Publications

Strategy types of exporting firms: A view on the basis of competitive advantage (with H. Salavou), European Business Review, Vol. 21, No. 2, pp. 144-158, 2009

Revisiting Leadership Styles and Attitudes Towards Women as Managers in Greece 15 Years Later, Gender in Management, Volume 24, No. 7, pp. 484-504, 2009

Assessing the Six-Station Corporate Identity Model: A Polymorphic Model (with L. de Chernatony & J. Suvatjis), The Journal of Product & Brand Management, Volume 21, No. 3, pp.153–166, Spring 2012

Greek Economy 1950 – 2012: How did Greece get into the present economic crisis - investments and exports are the way out, Centre of Planning and Economic Research: Greek Economic Outlook, No. 22, pp. 44 – 51, October 2013

Generic Business Strategies of Greek Exporting Firms, (with H. Salavou), European Journal of International Management, Volume 8, No. 2, pp.127–140, 2014.