M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Helen Salavou

Helen Salavou
Full CV


Contact Information

 

Office:
 
12 Kodrigtonos Str., 4th floor
Tel: +30 210 8203553

 

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Assistant Professor in the Department of Business Administration, AUEB.

Education
Bachelor in Business Administration, Department of Business Administration, AUEB
MBA, Athens University of Economics and Business
PhD, in Innovation, Department of Management Science and Technology, AUEB

 

Research Interests
Innovation & Entrepreneurship
Social Entrepreneurship
Strategic Management


Current Projects

Research on Intellectual Capital in Social Enterprises
Starting date: June 2016
Type of research: Quantitative
Status: in progress
Diffusion of Results: December 2016
Contact: http://use.aueb.gr/research/research-projects

Research on Strategic Orientation of Social Enterprises in Greece
Starting date: June 2016
Type of research: Quantitative
Status: in progress
Diffusion of Results: December 2016
Contact: http://use.aueb.gr/research/research-projects

Collaboration between AUEB and NDC to map Greek Social Enterprises
Starting date:January 2016
Project duration:1 year
Status:  in progress
Deliverable: electronic database
Contact http://use.aueb.gr/observatory


Selected Publications

Salavou, H., Competitive Strategies and their Shift to the Future, European Business Review 2015, 27 (1): 80-99.

Voudouris, I., Dimitratos, P. and Salavou, H. Entrepreneurial learning and growth in an international new high-technology venture, International Small Business Journal 2011, 29 (3): 238-258.

Salavou, H. and Avlonitis, G. Product innovativeness and performance: A focus on SMEs, Management Decision 2008, 46 (7): 969-985.

Avlonitis, G. and Salavou, H. Entrepreneurial orientation of SMEs, product innovativeness and performance, Journal of Business Research 2007, 60 (5): 566-575.

Salavou, H. Do customer and technology orientations influence product innovativeness in SMEs? Some new evidence from Greece, Journal of Marketing Management 2005, 21 (3/4): 307-338.

Salavou, H., Baltas, G. and Lioukas, S. Organizational innovation in SMEs: the importance of strategic orientation and competitive structure, European Journal of Marketing 2004, 38 (9/10): 1091-1112.

Salavou, H. The concept of innovativeness: should we need to focus?, European Journal of Innovation Management 2004, 7 (1): 33-44.

Salavou, H. and Lioukas, S. Radical product innovations in SMEs: The dominance of entrepreneurial orientation, Creativity and Innovation Management 2003, 12 (2): 94-108.