M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Grigorios Painesis

Grigorios Painesis
Full CV


Contact Information

 

E-mail:
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Mobile: +30 6973524187

 

Adjunct Faculty Member, Business College of Athens

Adjunct Faculty Member, Mediterranean College


Education

BSc in Marketing, Athens University of Economics and Business
MSc in Management Science and Operational Research, University of Warwick
PhD in Marketing, Athens University of Economics and Business



Research Interests
Use of multivariate data analysis methods and decision models in Marketing Research
Sales promotions
Retail Marketing
Consumer Behavior


Current Projects

“Responses to taboos in advertising: A construal level theory approach” with Ioannis Theodorakis (INSEEC Business School)
“Using the Health Belief Model to identify factors influencing adherence and Health Related Quality of Life of patients with autoimmune diseases” with Vlassis Stathakopoulos, Andreas Evaggelatos and Konstantinos Kottikas (Athens University of Economics and Business)
“Face Value Framing Effects: An experimental approach” with George Baltas and Paris Argouslidis (Athens University of Economics and Business)
“Exploring the effectiveness of cross-ruff coupons: An experimental approach” with George Baltas and Paris Argouslidis (Athens University of Economics and Business)

Selected Publications

Stathakopoulos, V., Evaggelatos, A., Painesis, G., and Kottikas, K., (2016), Rheumatoid arthritis in Greece: Patient journey, access to treatment barriers and their impact on adherence, Annals of the Rheumatic Diseases, Vol 75(Suppl2), pp. 1249.

Stathakopoulos, V., Evaggelatos, A., Painesis, G., and Kottikas, K., (2015), Autoimmune diseases in Greece: Patient journey and physician route visits, Seeking a New Plan for Health and Healthcare, Proceedings of 11th Panhellenic Congress on Management, Economics and Health Policy, Athens, Greece, December 10-12 (Best Paper Award).

Baltas, G., Painesis, G., and Argouslidis P., (2014), Exploring the effectiveness of cross-ruff coupons: An experimental approach, Engaging Customers, Proceedings of the 2014 American Marketing Association Winter Marketing Educators’ Conference, Orlando, FL: USA, February 21-23.

Baltas, B., Argouslidis, P., and Painesis, G., (2012), The effects of framing, stock-up nature and promotion depth on consumers’ evaluation of coupon offers, Management Research Revisited: Prospects for Theory and Practice, Annual Proceedings of the 2012 British Academy of Management Conference, Cardiff University, UK, September 11-13.

Baltas, G., Painesis, G., and Argouslidis P., (2012), Framing effects on evaluation of coupon offers: assessing the performance of alternative face value frames, Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant & Resurgent Markets, Proceedings of the 2012 American Marketing Association Summer Marketing Educators’ Conference, Chicago, IL: USA, August 17-19.