M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Evy Sakellariou

Evy Sakellariou
CV

Contact Information

 

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Teaching Fellow, Educator, Researcher and Strategist of Marketing & Innovation

 


Education

Bachelor’s Degree in Business Administration (Valedictorian of class), Department of Business Administration, University of Piraeus
MBA, Graduate School of Business, Loyola University of Chicago, USA
DBA, School of Management, University of Surrey, UK
 


Research Interests

Managing (international) new product development and the front end
Identifying hidden customer’s needs to develop breakthrough product concepts
Developing customer’s insights and new ideas
Creative deviance in new product development


Selected Publications
 

Sakellariou, E. and Karantinou, K, and Poulis, K. (2014) “Managing the global front end of NPD: Lessons learned from the FMCG industry”, Journal of General Management, 39 (2): 61-81. (forthcoming)

Sakellariou, E., Karantinou, K, and Goffin, K. (2014) “Customer insights: How managers use market research data to generate product ideas” ”, 21st International Product Development Management Conference proceedings, June 2014, Limerich, Ireland. (forthcoming)

Sakellariou, E. and Karantinou, K, Poulis, K. (2013) “An action research investigation of the global front end of NPD” 20th International Product Development Management Conference proceedings, June 2013, Paris, France

Sakellariou, E. and Karantinou, K. (2012) "The success factors in the global front end”, 41st European Marketing Academy Conference proceedings, May 2012, Lisbon, Portugal.