Derigni 12 Str., 2nd floor
Tel: +30 210 8203417
Fax: +30 210 8203417
Associate Professor in the Department of Marketing and Communication.
BA Economics, University of Piraeus
MBA, Cardiff University
PhD Marketing, Cardiff University
Entrepreneurship & Innovation
CSR & Green Marketing
“Green skepticism: Consumer attributions and responses,” with Costas Leonidou (University of Leeds).
“Why is achieving strategic goals so difficult for export ventures?” with Stavroula Spyropoulou, (University of Leeds), Costas Katsikeas (University of Leeds), Neil Morgan (Indiana University).
“Corporate Social Responsibility: An acceptable hypocrisy?” with Costas Leonidou (University of Leeds).
“Does control matter in export marketing channels?” with Costas Katsikeas (University of Leeds) and Dan Bello (Georgia State University).
“Exploitative and exploratory learning in turbulent times: Implications for export performance” with Ana Lisboa (University of Leiria ), Carmen Lages (Nova School of Business and Economics).
Skarmeas, D., & Leonidou, C. N. (2013). When consumers doubt, Watch out! The role of CSR skepticism. Journal of Business Research, 66(10), 1831-1838.
Lisboa, A., Skarmeas, D., & Lages, C. (2011). Entrepreneurial orientation, exploitative and explorative capabilities, and performance outcomes in export markets: A resource-based approach. Industrial Marketing Management, 40(8), 1274-1284.
Skarmeas, D., & Shabbir, H. A. (2011). Relationship quality and giving behaviour in the UK fundraising sector: exploring the antecedent roles of religiosity and self-construal. European Journal of Marketing, 45(5), 720-738.
Baltas, G., Argouslidis, P. C., & Skarmeas, D. (2010). The role of customer factors in multiple store patronage: A cost–benefit approach. Journal of Retailing, 86(1), 37-50.
Katsikeas, C. S., Skarmeas, D., & Bello, D. C. (2009). Developing successful trust-based international exchange relationships. Journal of International Business Studies, 40(1), 132-155.