PRIMA’s curriculum has been designed to provide knowledge, wisdom and skills required for successful professional careers in International Marketing. PRIMA starts in October of every year. The academic year consists of two semesters and an intensive summer session followed by a period for the drafting of a dissertation. The program includes 8 core modules, 4 electives and a dissertation project. The core modules are taught during the 1st and 2nd semester (Oct-Jan and Feb-June, respectively), while the 4 electives are offered during the summer session (July). Completion of the dissertation is expected by mid January.
The core modules provide students with an in-depth understanding of the latest principles and practices in International Marketing Management. The elective modules enable students to specialize in the areas they feel will best prepare them for their chosen career path. The dissertation gives students the opportunity to consolidate and apply the knowledge gained in the taught modules and to develop important employability skills such as analytical/research, problem solving, time management and communication.
Finally, PRIMA offers a series of workshops and seminars led by subject-area experts throughout the year to provide students with additional insight on hot topics in business and assist them in their job hunting preparation and workplace readiness.