M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

ECTS Credits

Course structure diagram with credits

(30 ECTS credits per semester, total 90 ECTS credits)

1st Semester  
International Business  7,5 ECTS credits
International Marketing 7,5 ECTS credits
Cross-Cultural Consumer Behavior 7,5 ECTS credits
International Marketing Research 7,5 ECTS credits
 

30 ECTS credits

2st Semester  
Business Strategy 7,5 ECTS credits
Entrepreneurship & Innovation 7,5 ECTS credits
International Marketing Communications 7,5 ECTS credits
Digital Marketing, Web Analytics & Social Media 7,5 ECTS credits
 

30 ECTS credits

3rd Semester
(From the following 9 elective modules, the student must select 4)
 
International  Product & Brand Management 5 ECTS credits
International B2B & Relationship Marketing 5 ECTS credits
Corporate Responsibility & Sustainability 5 ECTS credits
Cross-Cultural Negotiations 5 ECTS credits
International Retailing 5 ECTS credits
International Channels & Logistics Management

5 ECTS credits

International Services Marketing 5 ECTS credits
International Sales Management

5 ECTS credits

International Pricing 5 ECTS credits
  20 ECTS credits
Dissertation 10 ECTS credits
  TOTAL: 90 ECTS credits