M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

FSPs

At PRIMA we strongly believe in the cooperation and exchange of knowledge between the academic and the business world. Thus, depending on organizations' availability we give students the opportunity to participate in field study projects (FSP).
 

FSPs are conducted by groups of students under the supervision of a faculty member with the aim of dealing with a real business situation.  Using modern tools and methodologies, student groups can bring in a fresh perspective in designing and implementing appropriate marketing strategies for the enhancement of competitiveness on the national and/or international business stage. The outcome of FSPs is reported in their master’s theses as well as in managerial reports by the partnering companies. 

Leading companies/organizations that have participated in FSPs include: