The final months of the academic programme are devoted to the writing of the dissertation. The preparation of a dissertation is one of the most creative challenges of a post graduate programme. The dissertation aims to:
♦ provide an opportunity to study a particular topic in depth;
♦ put into practice theories and concepts learned in the programme;
♦ combine relevant theories and suggest alternatives;
♦ enable interaction with practitioners.
Since the course focuses on International Marketing, the dissertation must have a substantial marketing/international marketing aspect. Students are given the following three options:
♦ to undertake their dissertation in AUEB
♦ to undertake their dissertation abroad in a host university under the Erasmus programme*
♦ to undertake a field study project (FSP) in groups of 2-3 students in one of the companies that collaborate with PRIMA**
The dissertation must be written in English.