M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Charalampos Saridakis

Charalmpos Saridakis

Contact Information


G.03, Maurice Keyworth Building
Tel: +44 (0) 113 343 1710


E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Associate Professor of Marketing.

BSc in Marketing & Communication, Athens University of Economics & Business
MSc in Advanced Marketing Management, Lancaster University
PhD Marketing, Athens University of Economics & Business


Research Interests
Consumer Behaviour / Analysis of Consumer Preferences and Choice
Retail Service Design
Brand and Product Line Management
Transportation Research
Advanced Quantitative Research Methods
Conjoint Analysis and Marketing Models

Current Projects

“Examining clean-fuel vehicle adoption in Europe”, with Stelios Tsafarakis (Technical University of Crete).

“Identifying complex antecedent combinations of motives for different traits of collecting behaviour”, single-author.

“Green emphasis: How strongly should environment-friendly attributes be communicated?”, with Bryan Usrey (University of Leeds), Dayananda Palihawadana (University of Leeds), and Aristeidis Theotokis (University of Leeds).

“The role of relationship value in exporter-importer relationships: PLS-SEM and fsQCA findings”, with Dionysis Skarmeas (Athens University of Economics & Business) and Constantinos Leonidou (University of Leeds).

“An Artificial Neural Networks approach for the identification of causal pathways to loyalty in the automobile market”, with Stelios Tsafarakis (Technical University of Crete) and George Baltas (Athens University of Economics & Business).

Selected Publications

Saridakis, C., & Baltas, G. (2016). Modeling price-related consequences of the brand origin cue: An empirical examination of the automobile market. Marketing Letters, 27(1), 77-87.
Presi, C., Saridakis, C., & Hartmans, S. (2014). User-generated content behaviour of the dissatisfied service customer. European Journal of Marketing, 48(9/10), 1600-1625.
Skarmeas, D., Leonidou, C. N., & Saridakis, C. (2014). Examining the role of CSR skepticism using fuzzy-set qualitative comparative analysis. Journal of Business Research, 67(9), 1796-1805.
Baltas, G., Tsafarakis, S., Saridakis, C., & Matsatsinis, N. (2013). Biologically inspired approaches to strategic service design optimal service diversification through evolutionary and swarm intelligence models. Journal of Service Research, 16(2), 186-201.
Tsafarakis, S., Saridakis, C., Baltas, G., & Matsatsinis, N. (2013). Hybrid particle swarm optimization with mutation for optimizing industrial product lines: An application to a mixed solution space considering both discrete and continuous design variables. Industrial Marketing Management, 42(4), 496-506.