M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Basil Janavaras

Basil Janavaras
Full CV

Contact Information

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Professor Emeritus International Marketing / Strategy


B.A. Minot State University, Minot North Dakota, Business Administration, 1967
M.S. University of North Dakota, Grand Forks, North Dakota,  Distributive Ed./Marketing/Management, 1969
Ph.D. Northern Illinois University, DeKalb, IL, International Business/Marketing/Business Ed., 1974


Research Interests


International Market Entry Strategies

Using IT Tools in Teaching IB Courses

Project based Learning in IB

The Internationalization of Greek SMEs 

Current Projects

International Business web based software development.

Working on publishing an e-textbook in IB with two Professors from UK.

Working on a textbook chapter on Project Based Learning in IB using web based software with two others, a British and an American Professor.

Exporting and Marketing Greek wines.

Selected Publications

Janavaras, B. (2012). Online Project Based Learning in International Business Education: Bridging the Gap between Theory and Practice. Chinese American Scholars Association.  

Meng, J., Janavaras, B. J., & Gomes, E. (2010). Cultural Differences on Globalization Perception among the U.S., U.K., and India. Eurasia Business and Economics Society(EBES).  

Janavaras, B., Kuzma, J., & Thiewes, H. (2008). College of Busessn Majors' Perceptions Toward Globalization: An Empirical Study.  Journal of College Teaching and Learning, 5 (3), 41 - 49.  

Gomes, E. & Janavaras, B. (2008). Improving Decision Making and Critical Thinking Skills Using International Busienss Web-Based Tools. Journal of International Business and Economics, 8 (3), 132-142.  

Janavaras, B., Gomes, E., & Cheema, P. (2008). International Business Strategy: An Innovative Teaching and Learning Approach. Journal of Business Strategy, V (2), 24-35.