M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Alexis Mavrommatis

Alexis Mavrommatis
Personal Page


Contact Information

Office: C/Aragó, 204-0801 Barcelona, Spain
Tel: +34 934 520 844

 

 E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Professor in International Business, Director of Research for the International Business Division
 


Education


Bachelor of Business Administration, American College of Athens, Greece
Master in Retail Management, University of Stirling, University of Stirling, UK
Ph.D. in Marketing, University of Stirling, UK
 

Research Interests


Retail Internationalization
Store Image & Positioning
Brand Personality in Retailing
Multichannel strategies
 


Current Projects


Retail assortment strategies
Product delisting in retailing
 

Selected Publications

Argouslidis, P. C., Baltas, G., & Mavrommatis, A. (2015). An empirical investigation into the determinants of decision speed in product elimination decision processes. European Management Journal33(4), 268-286. 
 
Argouslidis, P., Baltas, G., & Mavrommatis, A. (2014). Outcomes of decision speed: An empirical study in product elimination decision-making processes. European Journal of Marketing, 48(5/6), 982-1008.

Burt, S., & Mavrommatis, A. (2006). The international transfer of store brand image. International Review of Retail, Distribution and Consumer Research, 16(4), 395-413.