Office: C/Aragó, 204-0801 Barcelona, Spain
Tel: +34 934 520 844
Bachelor of Business Administration, American College of Athens, Greece
Master in Retail Management, University of Stirling, University of Stirling, UK
Ph.D. in Marketing, University of Stirling, UK
Store Image & Positioning
Brand Personality in Retailing
Retail assortment strategies
Product delisting in retailing
Argouslidis, P., Baltas, G., & Mavrommatis, A. (2014). Outcomes of decision speed: An empirical study in product elimination decision-making processes. European Journal of Marketing, 48(5/6), 982-1008.
Burt, S., & Mavrommatis, A. (2006). The international transfer of store brand image. International Review of Retail, Distribution and Consumer Research, 16(4), 395-413.