M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Adam Vrechopoulos

Adam Vrechopoulos
Full CV

Contact Information


95 Patision Str, 3rd floor

Tel: +30 210  8203804
Fax:  +30 210 8203664

E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Associate Professor in the Department of Management Science & Technology



B.Sc. in Informatics, Department of Applied Informatics, Athens University of Economics and Business
Μ.B.A. Athens Laboratory of Business Administration (ALBA)
Ph.D.  Brunel University, Department of Information Systems and Computing (DISC), UK

Research Interests

Consumer Behaviour in Omnichannel Retailing
Electronic Customer Relationship Management (e-CRM)
Store Atmosphere in Electronic Retailing (2D and 3D online retail stores, mobile, etc.)
Customization and Personalization in E-Commerce
Digital Marketing Strategy

Selected Publications

Vrechopoulos, A. (2010) Who controls store atmosphere customization in electronic retailing? International Journal of Retail & Distribution Management, Vol. 38, Issue 7, pp. 518 – 537.

Vlachos, P., Tsamakos, A., Vrechopoulos, A. and Avramidis, P. (2009) Corporate social responsibility: attributions, loyalty, and the mediating role of trust, Journal of the Academy of Marketing Science (JAMS), Vol. 37, Issue 2, June 2009, pp. 170-180.

Kourouthanassis, P.E., Giaglis, G.M. and Vrechopoulos, A.P. (2007), Enhancing User Experience through Pervasive Information Systems: The Case of Pervasive Retailing, International Journal of Information Management, Vol. 27, Issue 5, pp. 319-335.

Vrechopoulos, A., O’Keefe, R., Doukidis, G. and Siomkos, G. (2004) Virtual Store Layout: An Experimental Comparison in the Context of Grocery Retail, Journal of Retailing, Vol. 80, Is. 1, pp. 13-22.

Vrechopoulos, A. (2004) Mass Customization Challenges in Internet Retailing through Information Management, International Journal of Information Management, Vol. 24, Issue 1, pp. 59-71.