M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

"Leading Marketing Experts Forum" Lectures

Distinguished top executives from leading Greek and multinational companies who possess a recognized track record in business are invited  as guest speakers and deliver 2-hours seminar on topics relating to Global marketing and communication strategies. It is our belief that relevance is critically important to meaningful business education in general and marketing education in particular. Realistic instruction tends to produce more effective marketing managers and make our industries more competitive in the world economy. Consequently, our students are exposed to broad based models, concepts, methods and techniques that are effective in the design and implementation of successful marketing and communication programs for the world markets, not only from our competent teaching staff but also from the business people and executives invited in the context of the Leading Marketing Experts Forum.

Lecture Cycle 2016-17

Dimitris Maniatis, IPG Mediabrands, Head of Reprise Media.
Helping Brands win in Digital, Thursday 9 March 2017.






 


Apostolos Maros, Category Manager | HAIR Care / Color / Styling, Consumer Products Division, L’Oreal Hellas
Turning insights into decision making. The Greek Hair-Care Market Case Study, Thursday 23 February 2017.






Peter Economides: Everything Has Changed , Monday 7 November 2016, (excerpts from his talk, duration 42 min).



LMEF 2015-16

LMEF 2014-2015, #LMEF Lectures 2014-15 (Photographic Album)

LMEF 2013-2014
LMEF 2012-2013
LMEF 2011-2012
LMEF 2010-2011

Photo Gallery