M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

3M Project - Financial Aspects of Marketing


The workshop on "Financial Aspects of International Marketing" conducted by Assistant Professor Sandra Cohen concluded its works on Tuesday the 15th of June with the presentation of the assignments that PRIMA students had prepared in groups to a top management team of 3M consisting of Mrs. Natasha Konstantinou, Mrs. Lia Vagena and Mrs. Elena Fasoula. The students had developed the budget and the basic aspects of a marketing plan for a new product falling within the Post-it family, the well known 3M product. They had based their plans on internal financial information provided by 3M and discussions with a team of 3M Greece Executives on May. The project is conducted with the kind cooperation of 3M and six assignments were presented. Congratulations to all teams for their fresh, innovative ideas and the nice conducted budgeting plans.