M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Leading Marketing Experts Forum - Round 2 - Feb. 2015

Check  the calendar for the exact program of the current Leading Marketing Experts Forum. Lectures are planned on 7, 14 and 21 of May 2015.

Previous #LMEF lectures - Academic Year 2014-15.

Distinguished top executives from leading Greek and multinational companies who possess a recognized track record in business are invited on a weekly basis as guest speakers and deliver 3-hours seminar on topics relating to Global marketing and communication strategies.

It is our belief that relevance is critically important to meaningful business education in general and marketing education in particular. Realistic instruction tends to produce more effective marketing managers and make our industries more competitive in the world economy.

Consequently, our students are exposed to broad based models, concepts, methods and techniques that are effective in the design and implementation of successful marketing and communication programs for the world markets, not only from our competent teaching staff but also from the business people and executives invited in the context of the Leading Marketing Experts Forum.

The Forum is curated by Professor George Avlonitis and is addressed to all students of the Marketing & Communication postgraduate programs, since it gives them the opportunity to meet the most prominent business executives from leading Greek and multinational firms and hear how they have designed and executed successful business strategies.