M.Sc. in Marketing & Communication | Specialization in International Marketing | Athens University of Economics & Business

Educational Trip to Vienna 2015

Our educational trip to Vienna – one of the most liveable cities in the world - and Vienna University of Economics and Business (WU) - EU's largest educational institution for business and economics, business law, and social sciences - was a grand success! The trip included a one-day visit to Bratislava, as well as a guided tour to the Vienna International Center (VIC), or “UNO City” as the Viennese call it (Vienna is one of the four official seats of the United Nations). Our students also had the opportunity to visit the new Campus WU, which offers top notch facilities, and attend a tailor-made talk given by Prof. Bodo Schlegelmilch, who is widely recognized as one of the leading experts in International Marketing Management. I would like to thank Prof. Schlegelmilch for delivering such an informative, insightful and interesting presentation, WU and AUEB staff for arranging this trip, my colleagues for their participation and support, and, of course, all the 27 participants who made this trip exquisite from the moment we arrived until we sadly had to leave!

Dr. Dionysis Skarmeas, PRIMA Coordinator

More photographs in the PHOTO GALLERY, Trip to Vienna 2015