Welcome to the M.Sc. in International Marketing program (PR.I.MA.). Offered by the Athens University of Economics and Business (AUEB), the most prestigious Greek University in Economics and Business, the program. aims to foster a new generation of marketing professionals capable of formulating and implementing innovative and effective marketing strategies for international markets. Indeed, the globalization of economies has led many companies to seek to expand their business internationally and, consequently, there is a great need for human capital possessing specialised international marketing skills.

The innovative features of the program include: a) the development of the courses’ material by the faculty of 5 European Universities with extensive teaching, research and consulting experience, and b) the facilitation of student and staff mobility around Europe. Furthermore, one of the competitive advantages of the PR.I.MA. is small class size of up to 25 students, which can give you more personalized educational and leadership opportunities, benefits that translate well to the working world.

I can assure you that studying for an M.Sc. in International Marketing at AUEB will prove to be a great experience.

Recognising the fact that your decision about which post-graduate program to choose is one of the most important ones in your career, in the pages that follow we try to give you as much information as possible, so that you can make the right decision.

 We do hope that you will visit us and that you will apply for admission.

 The Director 
George J.Avlonitis, Prof. of Marketing